Gav was right I'm not aggressive enough when it comes to this game.
The first game at blog wars was one good example another was last week with a game against Tim King's space wolves.
We were a well matched pair, he had slightly more shooting than me but I got first turn and was able to deal some damage while his first turn was relatively poor but due to me not moving my forces forward quick enough I very nearly lost the game, even though on kill points I think I won 14 to 5 (we were playing one of the ETC missions where you have a primary and a secondary mission) but I left it far too late to move my forces up to claim objectives.
Its one of the big problems I have in my gaming (along with deployment) making sure that I think about the mission rather than getting carried away with the game. I look back to some of the tournament games I have had and this has been a trend for a long time.