io9 Pick up £7000 Ultramarine 1-click deal

I'm a keen follower of the io9 website and today there was a brief article on the Ultramarines' Chapter "1-Click Deal".

http://observationdeck.io9.com/games-workshop-has-lost-its-mind-1375888113

I'm glad I'm not the only one who thought this was bananas! Though I do wonder if anyone bought it. Answers on a postcard below please.